Following an initiative taken by the Greek MFA and UNRIC, the Athens Marathon - The Authentic (8 November 2015), has been a UN@70 commemoration event, as well as a Sustainable Development Goals (SDGs) promotional event for the Greek public and the sports community. For this reason, the organisers and the 45000 participants of the Athens Marathon had the honour of receiving a message by the United Nations Secretary General, António Guterres.
The Marathon was divided in 17 different parts, each-one representing one Goal. By doing so, the race became a symbol of the humanity’s race towards the achievement of the Goals. The SG’s message, as well as the UN@70 logo and the SDGs icons were printed on the official programme of the Marathon and other promotional material such as the poster, the bibs etc. Big stickers with the 17 SDGs icons were placed at every 2.5 km of the race, from the start to the finish, with the runners passing over or next to them.
Also, a video for the promotion of the SDGs was produced by the organisers of the Athens Marathon 2015 (Hellenic Athletics Federation and the City of Athens) in cooperation with UNRIC/Greece and the City of Athens:
Our collaboration with the Athens Marathon, the UN Secretary General’s message and the SDGs video were warmly received by the Greek media (all the Marathon’s events were covered live by the state television), the public and the sports community.